Credit: Visit Oakville

Building the YocalHub Team

  • YocalHub collects local experts and thrives from their support.

    There are a variety of ways to get involved:
    -Board of directors
    -Professional advisory committee
    -Education development committee
    -Mentor an emerging Local
    -Own your own independent communications agency and harness YocalHub tools and resources.

  • Garratt Wootton is a father of three and business development expert. When he’s not playing, roller-blading kids around, playing-games, disc golfing or playing Dungeons & Dragons, he’s out on the town searching for the next fun family event to attend. 

    After realizing the disconnect between the many valuable organizations and the activities they put-on, Garratt partnered with Sweden-based company Cruncho to leveraging the brand’s proprietary suite of hyperlocal city guides and calendars.Garratt’s diverse experiences in finance, retail fuel and convenience, commercial fleet managements, independent news and digital experience, saw an opportunity found a focus in hyper localization of professional connection efforts in students.

  • Garratt Wootton is currently:
    -A board director with The Art Gallery of Burlington, sitting on the Development and Fundraising committee and innaugural Co-Chair for REVEL! 2023.

    -A board director with Resilient Kids Canada, sitting as Vice-Chair

    -A board director and member of the Burlington Sculptors and Carvers Guild.

    -Parent Council Voting member, Parent Involvement Committee(PIC) representative 2023.

Thoughts from the Founder, Accumulated since Sept 25, 2023:
Yocal was created out of the desire to CONNECT people to their community.
Beit covid recovery or a desire to collect Human-2-Human interactions, the more I got involved, the more I wanted others too as well.
As i think of them, I will add experiences and events that organically coagulated into the suite of YocalHubs agency solutions.

i) a major flyer distributor ceased operations leaving local markets bereft of hyper-delivery solutions, no more student-paper-people!

ii) an hour conversation at Centennial Swimming Pool during a Burlington Devilray Swim practice with a local print and event agency.

iii) a scan of Gulf retail fuel & convenience marketing and training workshop materials on CUSTOMER EXPERIENCE. Experience delivery measured through MYSTERY SHOPPERS! (feet-on-the-street).

iv) a review in-field CRM applications and database design, its a matter of matching to physical locations; they remain constant.

v) a look at popular business models, including Boston Pizza, Petro Canada, College Pro Painters and a variety of virtual digital agency solutions.

vi) a look at how to measure and integrate social, community and cultural impact research with proven retail measurement methods.

vii) a lot of playing games, lots and lots of games, and dungeons and dragons. WHY does this matter? The experience is FUN! Gamified dashboards provide a relatable measurement model which informs and guides development and coaching curriculums.

viii) a year or more breathing two-words “COMPANY” and “COMMUNITY”

ix) a world of travel inspired by mom- eking an experience out of every possible moment

x) …and there’s always more

Change creates opportunity, we are curious to understand what is changing, and help catalyze opportunities for the community.

And so, how do we Catalyze the Community? - finding humans who care!
A YocalHub is for those looking to gain experience running a marketing agency. They are consciously investing in themselves, their relationship with the community and are powered by an entrepreneurial spirit seeking to make a measurable impact.

Be the Catalyst in your community!
Garratt Wootton, Founder.

Yocal’s goal is to generate culture and enhance the community experience. 

According to a report by the government of Ontario, the “culture” of a community positively impacts residents and visitors in a variety of ways: 

How Events Shape Culture and Community

How Culture Impacts Community

  • Brings people together in new settings

  • Improves learning and understanding

  • Promotes better health and emotional well-being

  • Creates diversity and vibrancy

  • Stimulates the economy by creating jobs 

  • Encourages tourism 

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